How Do I Write A Manifesto For My Freelance Business?
Vision and mission statements are so 2010! You might have seen businesses that have now decided to create brand manifestos instead.
What is a manifesto?
A manifesto will define the beliefs you or your business holds.
Why write a manifesto?
It will remind you why you do what you do.
It will help to tell your story and describe your purpose.
It can show clients that you’re a good fit or not.
It doesn’t just demonstrate what you stand for. It demonstrates that you know what you stand for, which can be even more important.
It can bring teams together.
Even the process of creating it will help clarify and consolidate your thoughts. It’s something to connect you. It’s something you can all be proud of.
It can help you make decisions.
You will have a written document of your values as a handy reminder about the direction you want your business to take.
It will inspire creativity.
Write it, then live it.
Where do I start?
Find a few company manifestos that inspire you.
Write down what your customers care about.
Rant. Write down everything you dislike about your industry. Then flip it into a positive. How are you different?
How should it be written?
Don’t be restricted by length. You can always make it more concise later.
Have fun with how you write it.
Make it meaningful.
Cut out any jargon.
Have fun with how you design it. Turn it into a poster or webpage.
Make it easily shareable and make sure you share it.
Your manifesto can live and breathe. It doesn’t have to be stuck in time. Revisit it regularly. Rip it up. Start again.
